Apple Music is making waves for good reasons. After the recent announcement of the launch of Apple Music Classical, a dedicated streaming platform for classical music, a music genre that has gained popularity these past few years – a trend that Apple has not been the first one to follow, as we have seen with Deutsche Grammophon’s launch of STAGE+ – Apple unveils an unprecedented collaboration between its music streaming services and its two other of its apps, namely Maps and Shazam, to… list & locate the concerts located around us. Let’s delve into it.
For those who own multiple Apple products, you may have noticed that Apple likes to create connections between its products and services. Apple Music has historically been linked to Shazam, allowing users to find their Shazams in their account. However, Apple Music had never been linked to Maps, Apple’s own version of Google Maps. Apple Music has therefore become a little more interactive by locating concerts around you within Maps, thanks to Shazam’s database, which itself collaborates with Bandsintown, a service that lists concerts in several cities worldwide. Buying a concert ticket for a nearby show has never been easier.
To further get you into discovering new artists, the editors of Apple Music have even created guides to list must-see concerts, by music genres. You will find guides for classical music, jazz, indie, and even recommendations for clubbing, over all major cities worldwide. This is particularly useful, even when traveling to the other side of the planet, as Apple keeps you on your feet & help you discover local artists during your trip. It’s also a new opportunity for independent artists from around the world, as their concerts can be highlighted in Apple Maps in addition to their usual communication channels.
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