“Burner accounts”: when content duplication dictates algorithmic recommendations
Does quantity prevail over quality? As most labels and indie artists focus their attention and budget on Meta Ads, a new strategy is on the rise : "burner accounts".
Does quantity prevail over quality? As most labels and indie artists focus their attention and budget on Meta Ads, a new strategy is on the rise : "burner accounts".
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Okay, the title of this article is intentionally catchy and "raw" to say something much softer: can we do ourselves a favor and just slow down for a bit? It's been two years since I last wrote here. Two years without written interviews because I focused on the Parcours d'Indés podcast, which is very active and now in its fourth season ; two years without music reviews, because I wanted to "reset" my listener's ear, so to speak...
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